6There is also evidence that international sporting success can be captured in higher subjective wellbeing (Pawlowski et al. 2014) even if the effect is short lived (Cummins 2009). The propagation of urban pride via the Sydney Olympics also appears to have been successful because, “Regardless of socio-economic divisions within Sydney, the anticipatory effect of hosting an Olympics united residents in feelings of achievement, civic pride and community” (Waitt 2001). The united Germany’s quest for the FIFA world cup is another example (Sullivan 2014b,a) (Sullivan, 2014a, 2014b). The collective pride in that responsibility promoted subjective wellbeing and accelerated the convergence of East Germans’ preferences towards those of West Germans (Sussmuth et al. 2010).