11Details of the New Zealand Quality of Life Project may be found in http://www.qualityoflifeproject.govt.nz/. In addition to being followed by descriptive reports after each round, the Quality of Life Survey has also been used as the evidence base for several research publications. The first used the 2004 sample to study inter-city variations in subjective wellbeing (Morrison 2007), and was later extended to include measures of accessibility using the 2006 survey (Morrison 2011). In a later study, local economists merged the 2006 and 2008 Quality of Life Surveys in order to assess the role of home ownership on social capital (Roskruge et al. 2013). These last three papers did not formally recognise the theoretical and methodological implications of the fact that sampled individuals were grouped within cities (or by neighbourhoods within cities) and hence that the micro-economic behaviour and attitudes of individuals might vary depending on the particular geographic context in which they lived. The first to attempt to measure context effects using the Quality of Life survey were local psychologists interested in how people’s ‘sense of community’ varied across individuals and neighbourhoods (Sengupta et al. 2013). The focus of their study however was the neighbourhood, not the city.