¹⁰Few surveys have asked about pride of any kind. An exception is the World Value Survey (WVS), which includes a question about the ‘degree of pride in your work’ and ‘pride in your nationality’. The International Social Survey Programme (ISSP) National Identity modules come close. They ask ‘How close – how emotionally attached – do you feel to … your town or city’ (Kelly 1998). However such a question does not capture pride as a distinct emotion. Both surveys are also administered in New Zealand and the responses have been explored by the author (but not reported here) and offer support for the conclusions drawn on the basis of the New Zealand Quality of Life Survey. The closest the New Zealand General Social Survey comes is a question on satisfaction with services.