⁷Capitalism 1.0 is a first phase of capitalism system also known as free-market or ‘laissez-faire’, in which the politic power had a poor intervention; the interactions between governments and private companies were guided by the guarantee of military revenue and consequent protection of powerful interests. Some well-known facets of this period are the phenomenal economic growth, but also the cruel exploitation of workers and the environmental degradation. “… in the early capitalist era, land, resources, and places to dump wastes were abundant; aggregated capital was the scarcest factor. That’s why rules and practices developed that put capital above all else.” (Barnes 2006, p. 24)